PPC is an abbreviation for Pay-Per-Click advertising, and is one of the most exciting and prolific web traffic methods in Internet Marketing today.
The procedure behind PPC, is given in the name. A business advertises on a certain web page, and pays that web page owner a certain amount of money for every click that they receive.
Most businesses locate their pay-per-click advertisement campaigns on search engine pages, online directories and popular social network sites. Sites such as these generate millions of internet user daily, therefore it increases the possibility of more potential customers viewing your advertisement.
Additionally, the PPC advertisement will be ineffective if it is not placed amongst closely related content and keywords. It is all good and well having a PPC advertisement on a site such as Google or Facebook, but if it isn’t located on pages that are closely linked to the product or service that you are selling, the results of the PPC campaign are highly likely to turn out negative. This allows a business the opportunity to advertise to a customer that is actually searching for their niche and is probably willing to buy, this is otherwise known as sponsored match.
PPC advertising can be set up very quickly and provides a great deal of information to measure campaign performance. You only pay for “click-throughs” so it can be a highly cost-effective form of advertising when implemented correctly. Cutting-edge analysis, strategic thinking and persistent management are just three procedures that need to be consistently implemented in order for a PPC campaign to be successful. A business will be able to maximize their return on investment, as long as the PPC campaign is regularly assessed and kept up-to-date.
When it comes to writing your PPC advert, you need to be on-point, as this is probably the most critical stage in your PPC campaign. Most PPC’s only allow around 100 characters of literature, therefore it needs to be short and snappy, so that you achieve the aim of the advert which is attract potential customers.
Listed below are a few key pointers that should help you when writing your PPC advert:
• Simplicity of your content is vital!
• There is no point using up the little space that you have with loads of keywords. Shortlist your most effective keywords and use those.
• If you are targeting a specific geographical location e.g. Paris, then make sure that you specify this.
• If you have a time-related benefit, ensure that you mention it. This will form a sense of pressure on the viewer to buy.
However, a potential threat does arise, when conducting a PPC campaign.
The primary determinant when it comes to the costing of your PPC advert is based on the popularity of the key word that you are trying to use. Evidentially, the more the key word is sought after, the higher the cost of using it will be. If this is the case, it is basically impossible for a business to utilize the targeted keywords that would yield the best results for their business.
